For Purpose Kids
Strategy, Branding, Packaging, Messaging, Website Design
This purpose-driven, kids’ subscription box product offered a fun and exciting challenge for us. A complete re-brand from top to bottom that started by asking where the whitespace of the toy industry was and how we could show the value of a quarterly subscription. Our work included commissioning an illustrator to re-imagine the For Purpose Friends, characters who played a role in educating kids on various causes. Starting with strategy, we determined a vastly different color palette, typography, branding, messaging, packaging, and digital presence for the brand that successfully showcased the value of the product.
“Working with Robyn was exactly the right move for us after deciding to the take our brand to the next level. She and her team not only helped us achieve the fun & inspired "look" we were going for, but succeeded in communicating the heart and soul of our brand to the world."