For Purpose Kids
Strategy, Branding, Packaging, Messaging, Website Design
This purpose-driven, kids’ subscription box product offered a fun and exciting challenge for us. A complete re-brand from top to bottom that started by asking where the whitespace of the toy industry was and how we could show the value of a quarterly subscription. Our work included commissioning an illustrator to re-imagine the For Purpose Friends, characters who played a role in educating kids on various causes. Starting with strategy, we determined a vastly different color palette, typography, branding, messaging, packaging, and digital presence for the brand that successfully showcased the value of the product.