An eclectic professional background

 

commercial

From guerilla photo shoots to commercial productions, I have experience curating high-end imagery on a budget.

Editorial

With a background in traditional editorial content, I can craft feature articles and blog posts that speak to your readers.

Lima01.jpg

Social

Managing social media channels for universities, brands, and celebrities I've learned a thing or two about what sticks. 

Content is an integral part of the customer journey.

 

From managing content calendars for blogs, websites, email campaigns, video and social channels, to crafting information architecture and user flows, I've helped to design experiences for every step of the customer journey.

 

 

UCLA, Admissions Experiential Site Web, Email, & Social Content Strategy 

Tenth & First e-commerce site in partnership with Harry Shum Jr., Digital Media Management - content strategy and creative direction for site re-design and email campaign to launch site. 

U Look Haute, YouTube-funded original channel, content strategy for site redesign, editorial calendar for daily content from team of writers

Audience development from multiple sources

 

Analyzing data and leveraging social trends, I help brands get noticed through quality imagery, videos, creative campaigns and catchy hashtags.  

 

Twitter campaign with Netflix and Harry Shum Jr to celebrate season finale of Glee, contestants posted memes from the show, winner given a Nintendo WiiU

Twitter fundraising campaign in support of Drea's Dream for Harry Shum Jr's birthday. $10k raised in 3 days as a result of the campaign.

 
Production and editing of YouTube video for Tracee Ellis Ross featuring Lindy & Grundy local meat shop - Digital Media Management (click photo to watch video) 

Production and editing of YouTube video for Tracee Ellis Ross featuring Lindy & Grundy local meat shop - Digital Media Management (click photo to watch video) 

 
Assisted production and writing for YouTube channel 'The Haute List' segments (click photo to watch video) 

Assisted production and writing for YouTube channel 'The Haute List' segments (click photo to watch video) 

 

"We write to taste life twice, in the moment and in retrospect."

-Anaïs Nin

 

Contributing writer covering contemporary style, tech, business and travel for publications such as LA Confidential, Modern Luxury, Chaos Magazine, Blink Magazine, and Stern.

 

 

LA Confidential Feature

LA Confidential Feature

LA Confidential Feature

UCLA Magazine Feature

UCLA Magazine Feature

Fashion & Tech Magazine, Creative Direction & Writing

Fashion & Tech Magazine, Creative Direction & Writing

Imagery that packs a punch

 

With 5 years of fashion styling and creative direction under my belt, I'm accustomed to telling a brand's story through imagery. 

 

 

Editorial, Glow Magazine

Campaign, Christian Santos Jewelry

Editorial, Blink Magazine

Editorial, Chaos Magazine